Thoughtfully formulated skincare and cosmetics created with carefully selected ingredients to nourish your skin, simplify your routine, and help you feel confident every day.
A soft-focus finish that lasts.
The perfect makeup look deserves the perfect finish.
Our Mattifying Loose Setting Powder is a lightweight, translucent powder that helps set your makeup while controlling excess shine—without leaving your skin looking dry, heavy, or cakey.
Infused with Jojoba Oil and Vitamin E, this finely milled formula delivers a smooth, soft-focus finish while helping to keep your skin feeling comfortable throughout the day.
Why you'll love it
✓ Sets makeup for longer-lasting wear
✓ Helps control excess shine
✓ Lightweight, finely milled formula
✓ Soft-focus, natural-looking finish
✓ Won't leave skin looking dry or cakey
✓ Enriched with skin-loving Jojoba Oil and Vitamin E
✓ Suitable for all skin types
Skin-loving ingredients
Jojoba Oil helps maintain the skin's natural moisture balance, leaving the skin feeling soft and comfortable throughout wear.
Vitamin E provides antioxidant support while helping to keep the skin feeling nourished.
Kaolin Clay gently absorbs excess oil to help reduce unwanted shine while maintaining a natural-looking finish.
Arrowroot Powder contributes to the silky, lightweight texture and helps create a beautifully smooth finish.
Why we formulated it this way
We believe a setting powder should perfect your makeup—not dry out your skin.
That's why we combined lightweight oil-absorbing powders with nourishing ingredients like Jojoba Oil and Vitamin E to create a formula that controls shine while helping your skin stay comfortable throughout the day.
The result is a soft, natural-looking finish that lets your skin still look like skin.
How to use
After applying foundation and concealer, lightly dust the powder over the face using a fluffy powder brush, or gently press it into the skin with a beauty sponge for extra staying power.
Pay special attention to areas that tend to become oily, such as the T-zone.
Can be worn alone for a naturally soft, shine-free finish or over makeup to lock everything in place.
Full Ingredients (INCI)
Kaolin, Maranta Arundinacea Root Powder, Calcium Carbonate, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol.
Own It Cosmetics was founded with a simple mission: to create skincare and cosmetics that are thoughtfully formulated, effective, and kind to your skin.
Every product is carefully developed using high-performing ingredients that work in harmony to nourish, protect, and support healthy skin without overcomplicating your routine.
I believe skincare should be easy to understand, enjoyable to use, and formulated with purpose.
What began as a dream has grown into a brand built on quality, transparency, and a genuine passion for helping people feel confident in their own skin.
Thank you for being part of this journey.
I hope you love these products as much as I love creating them.
I've been using the Age Reverse Serum for a week now. I have a very dry skin, fine lines and a few deep wrinkles. I noticed a remarkable difference in my skin's hydration levels and a radiant glow I've never experienced before! I love the way this serum makes my skin feel. It definitely restores moisture levels and add plumpness. I can't wait to see what this serum will do for my skin over time. This is definitely going to be a game changer for ageing skin!!
The new range from Own It Cosmetics is definitely a favorite! The way it is formulated as Cream-to-powder is perfect for blending. I use these products on my face as well as my eyes. Well done ladies, I love all of your products!
Looks like your own skin, just smoother and more glowing! Product quality is top-notch! Shipping is fast. Customer service is AMAZING. And even better, that we are supporting South African business women by using their product. I honestly can’t recommend them enough.
Ek is verlief op OIC se onderlaag! Dit gee my die coverage wat ek nodig het, lyk so natuurlik, en het 'n sysagte gevoel op my vel. En dit hou die hele dag! Saam met julle Coffee concealer is dit 'n wen kombinasie!
Menique Moolman
Founder & Formulator
As the founder and formulator behind Own It Cosmetics, I'm passionate about helping you choose products you'll truly love.
Choosing skincare and makeup online can feel overwhelming—but it doesn't have to be.
Whether you're searching for your perfect foundation shade, building a skincare routine, or simply have questions about your skin, ingredients, or any of our products - I'm here to help.
Send me a message on Instagram, Facebook, or email. Together we'll find the products that best suit your skin, your routine, and your goals.