Gentle Face Wash

Cleansing is the foundation of every skincare routine, but it should never leave your skin feeling tight, dry, or stripped.

Our Gentle Face Wash is a fragrance-free, sulphate-free cleanser formulated with 3% Niacinamide (Vitamin B3) and 3% Liquorice Extract to gently remove daily impurities while helping to soothe, brighten, and support a healthy skin barrier.

The result is skin that feels clean, comfortable, and refreshed—never dry or irritated.

Perfect For

✓ All skin types

✓ Sensitive skin

✓ Oily & combination skin

✓ Acne-prone skin

✓ Daily cleansing

✓ Removing excess oil, dirt & impurities

Why your skin will love it

✓ Gently removes dirt, excess oil, and daily impurities, without stripping the skin

✓ Sulphate-free and fragrance-free

✓ Helps support a healthy skin barrier

✓ Soothes redness and irritation

✓ Helps brighten uneven skin tone

✓ Leaves skin feeling clean, soft, and comfortable

✓ Suitable for all skin types, including sensitive skin

✓ Perfect for daily morning and evening cleansing

Powered by carefully selected ingredients

Niacinamide (Vitamin B3) helps strengthen the skin barrier, improve hydration, calm redness, reduce the appearance of enlarged pores, and promote a brighter, more even complexion.

Liquorice Extract is known for its soothing and brightening properties, helping to reduce the appearance of discoloration while calming sensitive or irritated skin.

Coco Glucoside & Decyl Glucoside are exceptionally gentle, plant-derived cleansers that effectively remove impurities without stripping the skin of its natural moisture.

Jojoba Oil helps maintain the skin's natural balance while leaving it feeling soft and nourished after cleansing.

Suitable for

• Sensitive skin

• Dry skin

• Combination skin

• Oily skin

• Normal skin

Why we formulated it this way

We believe cleansing should support your skin—not work against it.

Many cleansers leave the skin feeling tight and dry by stripping away its natural protective oils. We chose gentle, sulphate-free cleansing ingredients together with skin-loving actives to create a face wash that effectively cleanses while respecting your skin barrier.

It's a cleanser designed to prepare your skin for the rest of your routine—not compromise it.

How to use

Massage one to two pumps onto damp skin using gentle circular motions.

Rinse thoroughly with lukewarm water and pat dry.

Follow with your favourite Own It Cosmetics serum and moisturiser.

Use morning and evening as part of your daily skincare routine.

Full Ingredients (INCI)

Aqua (Water), Coco-Glucoside, Decyl Glucoside, Cocamidopropyl Betaine, Cocamide DEA, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil, Polyglyceryl-4 Caprate, Niacinamide (Vitamin B3), Glycyrrhiza Glabra (Licorice) Root Extract, Citric Acid, Phenoxyethanol.