Thoughtfully formulated skincare and cosmetics created with carefully selected ingredients to nourish your skin, simplify your routine, and help you feel confident in your own skin.
Soft definition. Naturally beautiful.
Not every lash look needs to be bold.
Our Natural Mascara in Dark Brown is specially formulated for sensitive eyes while creating softly defined, naturally fuller-looking lashes. Enriched with nourishing ingredients, it not only enhances your lashes with a softer finish but also helps condition and care for your natural lashes with every application.
Perfect for everyday wear, the rich dark brown shade beautifully enhances your lashes while creating a softer, more natural look than traditional black mascara.
Why you'll love it
✓ Gentle on sensitive eyes
✓ Softly defines and volumises lashes
✓ Nourishes and conditions natural lashes
✓ Lightweight, comfortable wear
✓ Helps support healthier-looking lashes
✓ Natural-looking dark brown finish
✓ Suitable for everyday use
Powered by carefully selected ingredients
Hemisqualane helps condition the lashes while improving flexibility and creating a smooth, lightweight feel.
Jojoba Oil nourishes and strengthens the lashes while helping to keep them soft and healthy-looking.
Aloe Vera helps condition and support healthy-looking lashes.
Vitamin E provides antioxidant support while helping to nourish and protect delicate lashes.
Olivem® 1000 & Oliwax® help create a creamy, conditioning formula that glides on smoothly while leaving lashes feeling soft and flexible.
Suitable for
• Sensitive eyes
• Contact lens wearers*
• Everyday wear
• Anyone looking for a nourishing mascara
*As always, if you experience irritation, discontinue use.
Why we formulated it this way
Many mascaras focus only on creating volume while overlooking the health of your natural lashes.
We wanted to create a mascara that delivers beautiful definition while caring for your lashes at the same time. That's why we combined nourishing oils and conditioning ingredients into a gentle formula that's comfortable enough for everyday wear—even for sensitive eyes.
The dark brown shade was created for those who love a softer, more natural-looking finish while still enjoying beautifully defined lashes.
Because healthy lashes are beautiful lashes.
How to use
Starting at the base of the lashes, gently wiggle the brush from root to tip to evenly coat each lash.
Apply additional coats while the mascara is still slightly wet to build volume and definition.
Store in a cool, dry place away from direct sunlight.
Full Ingredients (INCI)
Aqua (Water), Aloe Barbadensis Leaf Juice, Propanediol, Glyceryl Stearate, Cetearyl Olivate (and) Sorbitan Olivate, Euphorbia Cerifera (Candelilla) Wax, Hydrogenated Olive Oil (and) Olea Europaea (Olive) Fruit Oil (and) Olea Europaea (Olive) Oil Unsaponifiables, C13-15 Alkane, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77499, CI 77491, CI 77492, Xanthan Gum, Tocopherol.
Own It Cosmetics was founded with a simple mission: to create skincare and cosmetics that are thoughtfully formulated, effective, and kind to your skin.
Every product is carefully developed using high-performing ingredients that work in harmony to nourish, protect, and support healthy skin without overcomplicating your routine.
I believe skincare should be easy to understand, enjoyable to use, and formulated with purpose.
What began as a dream has grown into a brand built on quality, transparency, and a genuine passion for helping people feel confident in their own skin.
Thank you for being part of this journey.
I hope you love these products as much as I love creating them.
I've been using the Age Reverse Serum for a week now. I have a very dry skin, fine lines and a few deep wrinkles. I noticed a remarkable difference in my skin's hydration levels and a radiant glow I've never experienced before! I love the way this serum makes my skin feel. It definitely restores moisture levels and add plumpness. I can't wait to see what this serum will do for my skin over time. This is definitely going to be a game changer for ageing skin!!
The new range from Own It Cosmetics is definitely a favorite! The way it is formulated as Cream-to-powder is perfect for blending. I use these products on my face as well as my eyes. Well done ladies, I love all of your products!
Looks like your own skin, just smoother and more glowing! Product quality is top-notch! Shipping is fast. Customer service is AMAZING. And even better, that we are supporting South African business women by using their product. I honestly can’t recommend them enough.
Ek is verlief op OIC se onderlaag! Dit gee my die coverage wat ek nodig het, lyk so natuurlik, en het 'n sysagte gevoel op my vel. En dit hou die hele dag! Saam met julle Coffee concealer is dit 'n wen kombinasie!
Menique Moolman
Founder & Formulator
As the founder and formulator behind Own It Cosmetics, I'm passionate about helping you choose products you'll truly love.
Choosing skincare and makeup online can feel overwhelming—but it doesn't have to be.
Whether you're searching for your perfect foundation shade, building a skincare routine, or simply have questions about your skin, ingredients, or any of our products - I'm here to help.
Send me a message on Instagram, Facebook, or email. Together we'll find the products that best suit your skin, your routine, and your goals.