Thoughtfully formulated skincare and cosmetics created with carefully selected ingredients to nourish your skin, simplify your routine, and help you feel confident every day.
A little colour. A lot of joy.
Some shades simply make you smile.
Pinky Promise is a vibrant, playful pink lip gloss that adds a beautiful pop of colour while drenching your lips in lasting hydration. Its buttery-soft, non-sticky formula glides on effortlessly, leaving your lips feeling soft, comfortable, and beautifully nourished with a fresh, glossy finish.
Whether you're brightening an everyday look or adding the finishing touch to a full face of makeup, Pinky Promise is your reminder that beauty should always be fun.
Perfect For
✅ Dry lips
✅ Everyday wear
✅ Comfortable, non-sticky shine
✅ Soft, hydrated lips
✅ Wearing alone or over lipstick
Why you'll love it
✓ Bright, playful pink shade
✓ Deeply hydrates and nourishes the lips
✓ Comfortable, non-sticky formula
✓ High-shine glossy finish
✓ Smooth, buttery application
✓ Perfect for adding a fresh pop of colour
Powered by carefully selected ingredients
Olive Squalane helps lock in moisture while leaving lips feeling silky smooth.
Jojoba Oil nourishes and softens the lips while helping to maintain their natural moisture balance.
Mango Butter provides rich hydration to keep lips feeling comfortable throughout the day.
Castor Oil creates a beautiful glossy finish while helping to condition the lips.
Vitamin E provides antioxidant support while helping to protect and nourish delicate lips.
Why we formulated it this way
We wanted to create a lip gloss that brings together vibrant colour, lasting hydration, and everyday comfort.
Pinky Promise combines nourishing oils and rich plant butters to keep your lips feeling beautifully soft while adding a cheerful burst of colour that's as fun to wear as it is flattering.
Because beauty should make you smile.
How to use
Apply directly to clean lips for a vibrant, glossy finish.
Wear alone for a fresh pop of colour or pair with your favourite lip liner for extra definition.
Store away from direct sunlight and excessive heat.
Full Ingredients (INCI)
Ricinus Communis (Castor) Seed Oil, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Mangifera Indica (Mango) Seed Butter, Ozokerite, Aqua (Water), Lecithin, Polyglyceryl-4 Oleate, Pullulan, Pigment blend, Geogard® 221, Tocopherol.
Own It Cosmetics was founded with a simple mission: to create skincare and cosmetics that are thoughtfully formulated, effective, and kind to your skin.
Every product is carefully developed using high-performing ingredients that work in harmony to nourish, protect, and support healthy skin without overcomplicating your routine.
I believe skincare should be easy to understand, enjoyable to use, and formulated with purpose.
What began as a dream has grown into a brand built on quality, transparency, and a genuine passion for helping people feel confident in their own skin.
Thank you for being part of this journey.
I hope you love these products as much as I love creating them.
I've been using the Age Reverse Serum for a week now. I have a very dry skin, fine lines and a few deep wrinkles. I noticed a remarkable difference in my skin's hydration levels and a radiant glow I've never experienced before! I love the way this serum makes my skin feel. It definitely restores moisture levels and add plumpness. I can't wait to see what this serum will do for my skin over time. This is definitely going to be a game changer for ageing skin!!
The new range from Own It Cosmetics is definitely a favorite! The way it is formulated as Cream-to-powder is perfect for blending. I use these products on my face as well as my eyes. Well done ladies, I love all of your products!
Looks like your own skin, just smoother and more glowing! Product quality is top-notch! Shipping is fast. Customer service is AMAZING. And even better, that we are supporting South African business women by using their product. I honestly can’t recommend them enough.
Ek is verlief op OIC se onderlaag! Dit gee my die coverage wat ek nodig het, lyk so natuurlik, en het 'n sysagte gevoel op my vel. En dit hou die hele dag! Saam met julle Coffee concealer is dit 'n wen kombinasie!
Menique Moolman
Founder & Formulator
As the founder and formulator behind Own It Cosmetics, I'm passionate about helping you choose products you'll truly love.
Choosing skincare and makeup online can feel overwhelming—but it doesn't have to be.
Whether you're searching for your perfect foundation shade, building a skincare routine, or simply have questions about your skin, ingredients, or any of our products - I'm here to help.
Send me a message on Instagram, Facebook, or email. Together we'll find the products that best suit your skin, your routine, and your goals.